Finding a job as a UX designer is no easy task if you don’t know where to look. There are many job search sites, but many of them display cluttered and hard to read results.
Radio people talk about theatre of the mind a lot. And they should! It would be better if they used the strategy as much as they talk about it, but it’s an important concept nonetheless. Here’s the late, great Stan Freberg’s explanation: And if you’re interested, compare these two scenes, one as a radio drama, […]
Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.
98% of website visitors don’t convert. That’s right. On average, only 2% of your website visitors convert and drive your online revenue. Imagine if you could increase that number just a little bit. You could potentially increase your online revenue by 50 to a 100 percent or more. But too many people think conversion rate optimization is testing different button colors on landing pages. In reality, it’s so much bigger than that. If you want to better understand the powerful process that it takes to increase your conversion rate, then you’ll love this infographic. It’s a simple visual that will…
Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance. According to […]
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.
From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.
It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more. But here’s the thing: When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic…
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Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than stay with a single machine, the gambler will often play some percentage of the time on several other nearby machines. In this way, the new “hot” machine can be identified without leaving the original machine behind. When used in website testing, bandit testing represents a…